There is no doubt in the world that subscription services for your video platform will bring you the most traction. Your subscribers are virtually your lifeblood, but if you’re a newbie in the industry or you have dwindling numbers, you must take concrete steps to break this barrier to true success.
Offer free trials.
A lot of people are unsure what platform to choose for a service, whether entertainment, finance, e-shopping and so on. Free trials allow them inside your platform and there is always huge high chance they’ll stick if you actually give them what you promised. Then you can use different techniques such as providing free content, discounts, etc.
Maintain compatibility across different devices and platforms.
Keep it simple for them to find and use your channel by being visible on every popular platform and device there is. Everybody wants the convenience of not having to move from one to another each time.
Have subtitles and multiple audios.
If you have an overseas audience, keep their needs in mind, such as by providing subtitles in their own language. This will automatically increase your chances of nailing international subscriptions.
Stay in the industry loop.
The market is always changing and it’s crucial to keep your platform updated with all new features and offerings. Maintaining a fresh content library is one of the best ways to keep your subscribers engaged in the highly competitive VOD world.
A good tactic to keep in mind is to start off with low pricing and then go for gradual increases based on people’s interests and viewing habits. The idea is to provide options!The trick is to offer as many options as possible!The secret is to have lots of options available! Offer discounts to existing customers on pay-per-view model and offer a slightly higher rate for the same content. Let viewers pre-purchase/pre-order content that you intend to add to your platform later on.
Use a good audience insights platform.
Finally, gaining subscribers has a lot to do with understanding what they want and tailoring your platform to that. By using a good audience insights platform, you can get various types of helpful data, such as who are watching your videos, which particular videos are popular, when they were watched, and where. By using such information, you can formulate strategies that can drive up your number of viewer and subscriber numbers. A good audience insights platform will also offer you data through reports and charts, giving you a good view of your platform’s overall performance and helping you improve your pricing and promotion campaign, based on that input.